← WorkFresh · 2026

Prenez goût au plaisir

An advertising film series for Fresh (Le bleu, Le chou, La frisée), designed to make your mouth water from the very first second: a simple idea, appetising images and a rhythm that hooks you.

ClientFresh
FormatAdvertising film series
RoleConcept, direction, editing
Year2026

The brief Giving the Fresh brand a clear message and a real personality.

The idea Our copywriter found the promise, and our art director gave it a visual world of light, colour and rhythm.

The result Three ads built on the same principle, plus their cut-downs for social media.